Faculty of Tropical AgriSciences proudly welcomed alumnus, Dr. Vojtěch Havránek, founder of the successful company Titbit, who focuses on importing exotic fruits and vegetables to the Czech Republic. The Alumnus lectured on his long-term experience in business at our FTA pavilion.
Students of the subject "Tropical Products Marketing", led by Dr. Petra Chaloupková, had the opportunity to discover the secrets of a successful company. During the one-and-a-half-hour lecture, students learned about marketing in practice and details about international trade with various commodities. Practical examples from the company's experience introduced students to specific decision-making techniques to keep one's company growing, whilst underlining the importance of flexibility in fast-changing conditions.
In the lecture, Dr.Vojtěch Havránek pointed out the important topic of responsible business, including promoting fair trade and sustainable development. The Alumnus specifically presented examples of measures aimed at mitigating food waste.
Due to the positive response of the students to this lecture, FTA representatives are now looking for ways to involve Dr.Vojtěch Havránek in other FTA activities, such as lectures, excursions, and participation in projects.