The essential goal of the research group Consumers’ Behaviour & Capacity Building „COBE“ is capacity building and strengthening the skills of people to respond to the main international challenges addressed to the well-being of the next generations: agriculture, food safety and security, balanced management of the natural resources and sustainable rural development.
The specific research topics include:
- Consumer attitudes toward different products (e.g., tourist preference of traditional food products, dietary supplements, 3D printed meat)
- Consumer behaviour (e.g. effects of COVID-19 pandemic on food consumption)
- Leadership and management in agriculture (e.g., transformational leadership and leaders’ skills)
- Aspects of global value chains focused on tropical agricultural products (e.g. value chain of cashew and pepper in Cambodia)
- Education and employability (e.g. transferable competences)
Key words: Consumer attitudes, Employability in agriculture, Farm to fork strategy, Leadership and management, Skills and competences.
The team has experience with the coordination of international projects in different countries financed by both EU grants (Erasmus Mundus, Erasmus+) and by the Czech Ministry of Foreign Affairs within the Czech Development Cooperation (e.g. Angola, Cambodia, Ukraine, Thailand, Vietnam). The list of the project is provided below.
